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NEWS NEWS NEWS NEWS NEWS NEWS NEWS
NEWS NEWS
For Immediate Release
Contact: Leslie Stevens
Eclipse Marketing
(949) 363-5340
eclipsemarketing@cox.net
RUNCO IS FIRST TO FULLY IMPLEMENT ISFccc PERSONALIZED
CUSTOMER CARE MENUS
Runco products will be the first to have dealer's
and customer's names on their TV screens in ISFccc
day and night menu selections
Boca Raton, FL, September 11, 2003 - The Imaging
Science Foundation, Inc. (ISF), leaders in image quality
since 1994, announced today that they have licensed
their ISFccc (Certified Calibration Configuration)
to Runco International, Inc. According to Joel Silver,
President and Founder of ISF, "The ISF mode is
the highest compliment any manufacturer can pay their
dealers, and the very best way for dealers to set
up the products they deliver. This is how a manufacturer
formally recognizes that their dealers are an integral
part of the delivery process. Runco understands the
investments their dealers have made in training and
equipment, and recognizes their dealer's skills in
professionally delivering Runco products."
There are more Runco ISF certified dealers than virtually
any other brand. Runco has been building superb calibration
capability into their products since the ISF began.
Runco factory trainers have continually encouraged
their dealers to become ISF certified, and they have
been very successful at doing so.
Runco's integrated controls and settings are designed
to be calibrated during installation, and the ISFccc
modes are then simply activated and locked by Runco
dealers. This creates an on screen "safe harbor"
for consumers in what is typically a confusing video
menu system in other manufacturer's products.
When an ISF technician calibrates the device, Runco
displays will store all the settings, the date that
the calibration took place, the name of the customer
and the installer who did the calibration, and enable
the ISF day and night on screen modes. ISFccc is designed
so that the homeowner can simply choose the ISF modes
for the best picture quality. Many service calls will
be eliminated by simply guiding a customer to the
ISF mode next to their name. Runco customers can legitimately
claim that each Runco is "their TV", professionally
set up and personalized for their unique system and
home environment.
ISFccc will be incorporated into the entire Runco
product line.
About ISF
ISF is in the Display Standards industry, and is dedicated
to improving the quality of electronic imaging. ISF
has four basic roles in this industry and the PC industry,
which include consulting with manufacturers regarding
product development, dealer training, media communications,
and ISF licensing. They are the co-inventor of the
recently launched and patented Microsoft Windows Media
Center Edition 2004 Monitor Calibration Wizard.
About Runco International
Founded in 1987 and currently headquartered in Union
City, California, Runco International is a market
leader in state-of-the-art projection systems, flat-panel
plasma monitors, video processors and other components
for the consumer market. Runco's innovations have
won numerous awards and citations from the world press.
Runco was the first company to introduce and market
a line doubler with a multi-frequency projector in
1990 and also introduced the first multiple-aspect-ratio
controller, the ARC-IV, to the Home Theater market.
Recently, both of these features have become necessary
for the new digital high definition capable televisions.
For further information about ISF and its calibration
techniques, contact Leslie Stevens of Eclipse Marketing
at eclipsemarketing@cox.net (949) 363-5340. You may
visit ISF on the web at www.imagingscience.com or
contact Joel Silver at joel@imagingscience.com or
(561) 997-9073.
For more information on Runco International, contact
Sue Morgan at Nicoll Public Relations, Inc. at sue@nicollpr.com
or 781-762-9300. You may visit Runco on the web at
www.runco.com or contact Mark Stein at marky@runco.com
or (510) 324-9300.
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